The majority of businesses use some form of social media site today. Using these sites on a regular basis takes time and effort, so how do you know if you are actually profiting by using them?
There are a few different ways you can tell if what you are doing on social media is working. The following are some of the most common ways you can track your results:
- Using Facebook Insights to see how far your influence spreads
- By using Google+ Ripples to see your influencers as well as other people’s
- Registering an account with Klout and working on improving your score
- Using PeerIndex which covers long term use of social media and categorizes your posts
- By using Kred with incorporates a higher scoring base than Klout
Plus of course if you are tracking your website with Google Analytics you can also tell how much of your traffic is coming from social media sites.
Social media influence is important and can be a measure of how well known you are across all the social media sites. This is also a good way of getting your brand name recognized.
As well as using the above sites to track your own influence level you can discover vital information about the top competitors in your own industry. You can see how they are using social media and who their influencers are. Then you can take this information and use it to your advantage.
It may be a little difficult to understand the differences between some of these tracking accounts. From a business owner’s point of view Klout will measure your campaign and will track how effective it is. Peerindex will show you how you stand in your particular community. They use eight different categories for every post that you make. So your goal would be to end up in one category all the time to get a higher ranking. By using Kred you can track what your peers are doing when it comes to social media.
All of this information can help you improve your marketing plan and show you ways to become more active on social media. If your current campaign is not helping you improve your Klout score then it might be a good idea to start a new campaign or go in a slightly different direction.