As you know Klout is a site that allows you to measure your social media influence. This is a neat tool which many online users enjoy using. Klout uses the major social networking sites such as Facebook, LinkedIn, Twitter and Google+ to measure and then publish your influence score for others to see.
Your Klout score is determined on a score from 1 to 100 and the site uses an average on your running score over a 90 day period. So how can you improve your Klout score?
Your first step is to always post quality content to your social media sites. This content must make people want to share. The simple act of people sharing your content will increase your Klout score.
Next you want to create a community on your social media sites and this can be easily done on Facebook, LinkedIn and Google+. You can create fan pages, community pages and even groups. You should post to these communities every day and encourage sharing and comments from your followers. This increases your activity which again increases your score.
When you are running a special offer or announcing a new product then make sure you announce it on your social media sites. This allows you to create a buzz about a new launch and helps to get people excited. Excited people will be only too happy to share your content.
While Klout tracks all the main social network sites it helps if you link them to your Klout account. Even if there are a couple of social accounts that you don’t use very often it is still a good idea to link them. Then whenever you do add new content this will be seen as increased activity.
Build interaction across your social media sites by asking questions and running polls and surveys. People love to offer their opinions on all kinds of topics and finding an engaging topic can produce a buzz of activity.
Polls are great for allowing people to talk about themselves and this is a great way to start conversational threads on your pages. Social media is all about sharing and it doesn’t always have to be your content that is shared. Let your followers talk about themselves to get some good threads going with lots of comments.
By following the above points you can easily increase your Klout score and your power of social media influence for your business.